Bill Boersma: On Life Insurance

I was sitting down to write about AG 38 and it occurred to me that I had just sent an email to some new clients and their professional advisors which would sum things up in a non-technical way as easily as anything else I could write. Below is simply an excerpt of that note.

I feel it is important that you and your clients not be railroaded into action through scare tactics but it is equally important to understand that what agents and other advisors in the market are saying may have significant merit.

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You might think you know where this discussion is going but I’m going to bet you might be surprised. Because I run a Fee-Based (not Fee-Only) operation, agents are probably sure I will be bashing commissions. However, since I am fundamentally pro life insurance when it is the right tool for the job and appropriately procured and managed, and I often recommend commission products, others will undoubtedly think I am pro-commission. Besides, if your practice is one or the other, don’t you have a moral duty to spend a certain amount of time undermining and criticizing the other approach? Read more…