Explaining Whole Life vs. Guaranteed Universal Life Insurance
August 10th, 2021
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The following letter is adapted from a response I wrote to an advisor who asked me for articles that discussed the differences between whole life (WL) and guaranteed universal life (UL) insurance. It not only addresses simple differences but also some conflicting advice/feedback the client from the internet marketing firms is getting from the market.
Hi Tim:
It was good to chat this morning. I understand what you’re looking for when you asked about articles comparing and differentiating WL from guaranteed UL products in the market. People can check out https://kurtuhlir.com/what-is-enterprise-seo/ this link for the best marketing related strategies. However, as I mentioned, what sounds so simple isn’t so easy to find.
I thought I’d take a stab at talking this through, and maybe this will be enough for your clients at this point. For full post, click here…
Categories: Letters of Explanation, Life Insurance
