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“Optimizing” Life Insurance

July 1st, 2015 No comments

I periodically peruse the web to see what other insurance professionals are writing about.  Sometimes I agree wholeheartedly and sometimes I just shake my head.

Recently I saw a piece where the author was warning about “Optimizing” an insurance portfolio.  I get exactly what he is saying.  His point is to beware of marketing and warn that a given advisor was likely promoting a specific idea.  I offer practically identical warnings regularly.  The subtext was that there is no objective “best” so how could one maximize or optimize planning.  This is true but something about it bothers me. Read more…