Bill Boersma: On Life Insurance

Per Wikipedia, KISS is an acronym for “Keep It Simple, Stupid” as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.

In my practice, “Keep INSURANCE Simple, Stupid” is often the name of the game and the order of the day.  The definition above succinctly explains why and my real life experience in the trenches on a daily basis reinforces this on a regular basis. Read more…